A skincare and self tan hybrid designed specifically for the face, delivering a natural-looking bronze while improving overall skin health with every use. This lightweight serum develops within 4–6 hours into a smooth, buildable glow that lasts up to 4–6 days. Powered by hyaluronic acid, niacinamide and jojoba oil, it deeply hydrates, brightens and helps refine skin tone while supporting an even complexion. Non-comedogenic and suitable for all skin types, including sensitive skin.
4.9 / 5.0
127 Reviews 127 reviews
Face Tan Serum 30ml/1.01fl.oz
Face Tan Serum
A skincare and self tan hybrid designed for your face. Our Face Tan Serum delivers a gradual, natural-looking bronze complexion while targeting fine lines, pigmentation and hydration with every application.
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Develops a bronzed glow in 4 to 6 hours, lasting up to 4 to 6 days
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Apply directly or mix with your moisturiser for a customisable result
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Hyaluronic acid hydrates and reduces fine lines
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Niacinamide brightens and evens skin tone
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Jojoba and coconut oil nourish and calm skin
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Noncomedogenic, vegan and suitable for all skin types including sensitive skin
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Enriched with hyaluronic acid, niacinamide and vitamins to deeply hydrate, repair and soothe your complexion
Water (Aqua), Propanediol, Dihydroxyacetone, Erythrulose, Glycerin, PEG-40 Hydrogenated Castor Oil, Niacinamide, Sodium Metabisulfite, Carrageenan, Hydrolyzed Hyaluronic Acid, Cucurbita Pepo (Pumpkin) Fruit Extract, Rosa Canina Fruit Oil, Salvia Hispanica Seed Oil, Retinyl Palmitate, Ascorbic Acid, Sodium Hyaluronate, Rosa Damascena Flower Extract, Panthenol, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Tocopherol, Fragrance (Parfum), Xanthan Gum, Citric Acid, Sodium Citrate, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Citronellol, Geraniol, Linalool.
• All skin tones. Customise your glow with the amount of product applied.
• Noncomedogenic and formulated for all skin types, including sensitive skin.
Can you wear make up on top of this? Or is it only for night application?
You certainly can! Mixing this in with your daily moisturiser will act as the perfect base for your makeup. Our Face Tan Serum will not have any effect on your other cosmetic products and the DHA will gradually develop under your makeup throughout the day.
Is this product vegan?
Yes our Face Tan Serum is cruelty free and vegan.
Does this product contain DHA or is it an instant, cosmetic product?
Yes this product contains a DHA level similar to our Face Tan Water. It won't provide an instant tan, it needs time to develop.
What is the difference between our Gradual Face Tan, our Face Tan Water and our Face Tan serum?
Due to the number of key active ingredients, our Face Tan Serum is considered a skincare, self tan hybrid. This is a product that you can apply directly to your skin or mix in with your moisturiser. Our Face Tan Serum is a serum-based formula, whereas our Gradual Face Tan is a cream-based formula and our Face Tan Water has been developed using a water base. The ability to increase the depth of your desired shade is easier with our Face Tan Serum as this is a more concentrated formula and can be controlled by how much product you use and how it is applied.
How long will the Face Tan Serum last?
Our Face Tan Serum will last anywhere between 4-6 days with maintenance.
Are there any skincare benefits to the Face Tan Serum?
Yes! The inclusion of key active ingredients such as Hyaluronic Acid and Niacinamide promise a decrease the appearance of fine lines and hyperpigmentation.
Is this product suitable for sensitive skin?
Yes it is.
For best results, apply a few drops to the face, neck and décolletage after cleansing. Wait until dry before applying any moisturisers.
For a more subtle result, mix a few drops in with your daily moisturiser.
Use 3-4 times per week for a bronzed, hydrated glow all year round.
Formulated with 100% natural DHA and a powerful blend of skincare ingredients, our Face Tan Serum promises a bronzed and glowing result without irritating skin or blocking pores.Niacinamide and hyaluronic acid work together to decrease the appearance of fine lines and wrinkles, while also reducing pigmentation and skin blemishes. Hydration and anti-inflammatory benefits can be found with the inclusion of jojoba and coconut oil, allowing you to enjoy a truly radiant, hydrated and nourished complexion all year round.

Face Tan Serum
Product Reviews
- VVVakhtang V.Verified BuyerI recommend this productSkin Tone DarkRated 5 out of 5 stars36 minutes agoGreat product
This is a fantastic product which is very easy to apply and builds the natural colour gradually but quickly enough. Very natural looking.
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful?BBBali Body US4 minutes agoHi Vakhtang,
Thanks so much for the amazing review! We're thrilled you love how easy the Face Tan Serum is to apply and that it's giving you such a natural-looking tan! 💕 - EEileenVerified BuyerI recommend this productSkin Tone MediumRated 5 out of 5 starsYesterdayBestes Produkt für das Gesicht
Tolle Bräune und Glow!
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful?BBBali Body USYesterdayHi Eileen,
Vielen Dank für die fantastische Bewertung! Wir freuen uns riesig, dass das Face Tan Serum dir so eine tolle Bräune und den perfekten Glow verleiht! 💕 - KCkelly c.Verified BuyerI recommend this productSkin Tone FairRated 5 out of 5 stars3 days agoFace Tan Serum Review
Love the face tan serum it works so well with my moisturiser and gives a great glow xx
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful?BBBali Body US3 days agoHi Kelly,
Thanks for the amazing review! So glad you love the Face Tan Serum and that it works perfectly with your moisturiser for that gorgeous glow! 💕 - ABAlyssa B.Verified BuyerI recommend this productSkin Tone FairRated 5 out of 5 stars2 months agoEasy glow!
This was so easy to integrate into my skincare routine, and I love that I can control the depth of the results based on how many drops I use. Will definitely buy more!
Was this helpful?BBBali Body US1 month agoHi Alyssa,
Thanks for your lovely feedback! We're so delighted you found our Face Tan Serum easy to integrate into your routine and love the control it gives you with the drops. - CDClaudia D.Verified BuyerI recommend this productSkin Tone MediumRated 5 out of 5 stars3 months agoGreat!
This is my favorite serum, absolutely does what it says and it improved my skin significantly. I’m definitely gonna purchase again.
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful?BBBali Body US3 months agoHi Claudia,
Thank you for the amazing review!